2 Brothers joins forces with Albertson's, NASCAR
(West Point, MS)

2 Brothers BBQ Sauce and Seasoning will be soon be available in even more locations through out the Southern U.S. Albertson's, the third largest grocery retail chain in the nation, will be carrying the products in stores that are serviced by its Dallas/Ft. Worth Distribution Center. Albertson's owns over 2,500 stores in 38 states.

"We are very excited to be joining Albertson's," stated Mike Reilly, 2 Brothers President. "Albertson's is one of the largest grocery chains in the nation. This will allow a brand new base of customers to be able to experience the flavor and versatility of 2 Brothers products. We believe in building our brand the old fashioned way--one store at a time. 2 Brothers is proud to a part of the Albertson's tradition."

The Albertson's news comes at an already exciting time for the West Point-based 2 Brothers, the official sauce of NASCAR. Reilly and 2 Brothers co-founder and Executive Vice President Wilkes Bryan recently returned from Pocono, PA where 2 Brothers participated in the festivities surrounding the Nextel Pennsylvania 500. While in Pocono, the 2 Brothers Experience joined NASCAR Chef Mario Batali in preparing an old-fashioned BBQ for both the drivers and owners.In an effort to target the most loyal sports fans, 2 Brothers has teamed up with NASCAR to promote their brand.

"NASCAR is the second largest spectator sport in the country. It is also has the most dedicated barbeque and tailgating scene of any sport. 2 Brothers plans to be a part of this tailgating scene in future races. In Pocono, we collaborated with Iron Chef Mario Batali, who is also the NASCAR Chef. Mario is currently writing a NASCAR cookbook and 2 Brothers is going to be a part of that as well," said Reilly

Bryan, grandson of one of the founders of Bryan Foods, along with his cousin, Bill Atkins, are the founders of the 2 Brothers company. Bryan and Atkins are the third generation of Bryans keeping the Bryan name popular in the South. The company, 2 Brothers LLC, is named for John and W.B. Bryan who in 1936 started the Bryan Brothers Packing Company, known later as Bryan Foods. John Bryan's two sons, John Jr. and George operated Bryan Foods until 1973 when they sold the company to Sara Lee. John Jr. became the CEO and brother George remained Vice President until their retirement a few years ago. Today, George Bryan endorses his son's new company.

"The sauce is not meant to be used only on barbeque," explained Wilkes Bryan, "It is a sauce that can be used as a marinade before you cook or as a finishing sauce after you cook. Any way you use it, food prepared with 2 Brothers tastes great. Our slogans, 'a taste of tradition' and 'it runs in the family' show our commitment to quality products such as the ones my father and grandfather developed during their many years in the food industry."